Are Chatbots Really Annoying?
I know what you’re thinking. You’re thinking, Alice, chatbots are annoying, I’ve seen them myself and I’m going to keep saying it! I get it, you’ve had some bad experiences, I have too, but I hope you’ll read through and give yourself the opportunity to consider a different perspective.
#1 Chatbots Are Built By Humans
When I hear business owners or marketers, who are not using chatbots, say they will never use bots because they are annoying, it really confuses me. Here’s the thing, someone, a human being, has programmed the bot. So, chatbots themselves are not annoying, the humans (careless and/or inexperienced ones) that build them are.
You might now be asking so what? Chatbot, chatbot builder, what difference does this make…it’s annoying all the same! That brings us to the #2 reason you need to stop saying chatbots are annoying…
#2 Blaming The Tool vs The Creator
You’re letting the creator off the hook when you blame the chatbot. A chatbot is no different than any other tool you have ever used to help grow or market your business. The tool is only as good as the person using it.
You should know and understand the tools that you’re using, you should also know and understand the platform that you’re using this tool on. The number one reason a bot builder creates an annoying bot? Inexperience. They have not taken the time to learn the rules, laws, or best practices of messenger marketing.
It’s ok to say, I don’t have time for that. Let’s face it, every time you blink there’s a shiny new tool or platform that will be a “game changer” and you “have to” use it. Which brings us to the #3 reason you need to stop saying chatbots are annoying…
#3 You Haven’t Built A Chatbot
If you tried every shiny new tool, you’d never have time to run your business. That doesn’t mean you shouldn’t do some research to see if this tool is worth your time. You’re a business owner and it’s not a good business practice to dismiss something you have not properly looked into or used for yourself.
Are there bad marketers that will misuse chatbots…duh! There are bad marketers using email and social media right now, does that mean those tools are annoying? Or better yet, does it mean you are annoying in your email and social media marketing?
#4 Bonus Reason – Sometimes It’s Not Even A Chatbot!
That’s right, it may not have been a bot that annoyed you. Have you ever had to email someone on vacation and get an auto responder message? I once had to copy someone on several emails while they were on vacation and received the auto response email back each time…annoying!!!
Did you know Messenger has the same feature, it’s called default reply. Default replies are NOT A BOT and yes, they are annoying. I’ve seen people complain about annoying bots and then proceed to describe a default reply that always sends the same message and they never get a response back for the page admin. As annoying as that is, it’s not a bot.
TIP: You can check your messenger settings on your business page under settings > Messaging and Advanced Messaging. If you have a bot attached to your page, you’ll also want to check that a default reply is not active there as well.
Don’t let what others are doing wrong keep you from doing it right. More importantly don’t let what others are saying keep you from trying or at least keeping open the possibility of using a tool that could be beneficial for you.
If Facebook is a key platform for your business marketing, then messenger marketing should be on your radar, even if you’re just setting up a simple welcome message flow with your contact information.
How can you be sure to get it right when so many others are getting it wrong?
- Don’t be in a hurry to implement a chatbot if it’s new to you, it’s ok to take your time…however long that time may be, to understand it so you can do it right.
- Start small. Yes, chatbots can do a lot of things, but they don’t have to do a lot of things. Start with one thing, the simplest thing for you, and go from there.
- Seek guidance from someone who has already done the work and understands chatbots, the rules, laws, and best practices.
Are you ready for a better bot experience for you and your subscribers?