Facebook Messenger chatbots are becoming a popular way to connect prospects and delivering awesome customer service because:

  • It’s quick and automated, allowing you to focus on your marketing and client calls.
  • It’s a very cool form of Artificial Intelligence
  • It’s another avenue for connecting with your market

But it’s not a replacement of other tried and true marketing methods.

Take email marketing, for example. People complain all the time that their inboxes are inundated with emails and some do a bulk delete without even scanning a single message, just to open up some space for the important stuff. But according to recent research, 77% of consumers prefer to receive permission-based emails with promotional offers compared to direct mail, text, or social media. In the business-to-business market, email is the third most influential information source behind colleague recommendations and opinions of industry leaders.

In short, there is room for using both bots and email marketing. Consider it another gear in the marketing machine, meant to get your message out to your public. Relying on simply one marketing method will limit your reach whereas using multiple methods will expand your reach considerably.

Survey Your Target Audience

If you’re questioning whether to add a Facebook Messenger Chatbot to your business, a quick solution is to ask those in your target market how they prefer to be contacted. You may find a good mix between both email and chatbot replies or you may be surprised that one form is much more popular.

You may also find that those who are not connected to their phones 24/7 prefer email communication because they can check it at their leisure. Maybe those who conduct business with their phones prefer the bot because they can read your offers quickly and make a speedy decision. You truly won’t know the minds of your market until you ask them.

Effective Writing Tips for Wooing Your Audience

Whether you’re using email or chatbots, your audience will respond kindly to your authenticity. Show your true personality; write your messages as though you’re speaking to your best friend. Casual talk is perfectly acceptable. Focus on one primary topic per message to avoid confusion. Always include alternate ways to contact you because some people just prefer to speak to a live person when they have questions.

For chatbot messages, make them short and to the point, especially since people will most likely view these on their phones. Make the messages and responses sound human, just like you’re talking to a friend. Chatbots are meant to drive the conversation forward. For example, if your customer asks a simple question about a product, your Facebook Messenger Chatbot should ideally lead them toward the purchase while answering questions along the way.

The primary difference with email messages is the amount of details. Most consumers won’t want to read a novel in your email but if you’re making a limited time offer on a new product, they will want details before making a decision. Here you can give all the details in one communication as opposed to using a bot and going back and forth with the consumer.

Introducing a Facebook Messenger Chatbot to Your Business

In the end, both email and Facebook Messenger bots are beneficial marketing methods. They are meant to work together to reach different segments of your broad target market. If you want to implement a bot into your business, book a call with Alice.

Sarah

What Others say

Alice recently deployed a business chatbot on our FB page. I was really pleased with how swiftly it was created and activated also with the amount of patience Alice has.

If you are considering a chatbot that actually works and makes your business look good then reach out to Alice.

On top of all of that, she's a lovely person to work with and makes it all feel so easy to do

Kevin Arrow

Director, Sarke Media

Alice is fun, engaging, calm, and confident. Just watching her on screen I learn a lot and that’s before diving into the information she shares. She empowers people to go Live by making the technology understandable (essential for me!).

I had a few questions about lighting and Alice came to some of my lives then made several helpful and simple to implement suggestions.

So whether your just starting your video adventure or you’re already doing some live video and want to raise the quality, content, and connection elements Alice can help you do all that and more!

Laura Donnelly

Chief Easiness Officer, Dancing With Ease

I love Alice's work and approach so much, because she's real, she's fun and she is sensitive to the reality that we all are different. Her livestreaming tips have helped me relax, and be more of myself and have got so much more increased engagement. She helps me to look more directly into the camera instead of everywhere but (LOL, sad but true!) and help me to overcome so of the technical issues too. Her recently masterclass which I attended is pure gold and already it's paying off. If you are looking to get started with livestreaming and want to work with someone who cares, get in touch with Alice Miriam Andreat you won't regret it, although you might if you don't! Yes she's that good!! 

Carrie Eddins

PR Coach, The Blondpreneur

What Others say

Alice recently deployed a business chatbot on our FB page. I was really pleased with how swiftly it was created and activated also with the amount of patience Alice has.

If you are considering a chatbot that actually works and makes your business look good then reach out to Alice.

On top of all of that, she's a lovely person to work with and makes it all feel so easy to do

Kevin Arrow

Director, Sarke Media

Alice is fun, engaging, calm, and confident. Just watching her on screen I learn a lot and that’s before diving into the information she shares. She empowers people to go Live by making the technology understandable (essential for me!).

I had a few questions about lighting and Alice came to some of my lives then made several helpful and simple to implement suggestions.

So whether your just starting your video adventure or you’re already doing some live video and want to raise the quality, content, and connection elements Alice can help you do all that and more!

Laura Donnelly

Chief Easiness Officer, Dancing With Ease

I love Alice's work and approach so much, because she's real, she's fun and she is sensitive to the reality that we all are different. Her livestreaming tips have helped me relax, and be more of myself and have got so much more increased engagement. She helps me to look more directly into the camera instead of everywhere but (LOL, sad but true!) and help me to overcome so of the technical issues too. Her recently masterclass which I attended is pure gold and already it's paying off. If you are looking to get started with livestreaming and want to work with someone who cares, get in touch with Alice Miriam Andreat you won't regret it, although you might if you don't! Yes she's that good!! 

Carrie Eddins

PR Coach, The Blondpreneur