This week I’ve shared some useful content on using location when you market your business. We’ve looked at submitting our business to Google places and Bing Places, we’ve looked at reasons for location based marketing, and today we’re going to cover how to use Facebook in your location marketing strategy.
While Facebook Places work incredibly well with retailers it can also be a powerful tool for schools, colleges and private tutors. My husband regularly checks in when he picks up our daughter from tuition and the check-in shows in his Facebook stream. If you are teaching a language consider using Facebook Places to encourage students to check-in when they have their lessons – whether face to face or over Skype.
As with Bing and Google Places the starting point is to claim your business. This basically puts you “in charge” of the place and the page, so you can make the changes you want to make.
Once you’ve claimed your page, the next step is to make your page as useful and as visually engaging as possible.
Step 1: Claiming Your Business
Navigate to your page. Click on “Is this your business?” in the lower left hand corner. You’ll be asked to verify your business either using your address, your phone number or through providing official documents.
Step 2: Adding Your Photos
Once the page is claimed the next step is to add as many high quality product photos as you can. People make a lot of their buying decisions online using images rather than words. Pay special attention to your profile photo, as well as your cover photo as that sets the impression for your whole page. Make a point to update your cover photo on a regular basis.
Step 3: Complete the Rest of Your Information
Make your Facebook Place as complete as possible. List open and closing times, location, website, manager contact and every other field you can complete. The more information you can give your users, the easier you’ll make it to be your customer.
Step 4: Promoting Your Page
Once your page is claimed and setup, the final step is to get real live people to use it. As a real-world business with products the easiest way to get a check-in is to offer an incentive when someone does so. If you have a hairdressing business and you offer customers who check-in a discount you are not only rewarding customers, you are also encouraging powerful word of mouth.
Say a friend of mine sees that I’ve checked in at a networking lunch in my Facebook stream, they may comment on it, but they will more than likely ask me about it when we next meet. I get to say where I was and what I was doing, and the networking company gets positive, word of mouth marketing… it also works for hairdressers, beauticians, coffee shops and works especially well for conferences and events.
Facebook places have a snowball effect. The more people who check in and like it, the higher your place will show up on searches and the more check-ins and likes you’ll get.The key is getting the initial surge of traffic, and that’s why I recommend a promotion. Think how this can apply to a garage, a lingerie shop, a restaurant – all the kinds of business with excellent visuals and the ability to offer a small but compelling incentive.
To increase footfall further you can look at Facebook Ads directed at your Facebook Place.
Now you know what Facebook Places can do for your business, as well as how to setup your Facebook Place, it’s time to go and dominate Facebook Places and use location marketing to your advantage! Setting up the Place takes less than a week in total and with a little bit of encouragement will pay off for years to come. What’s more you can really action it when you are quiet and do less promotion when you’re busy. In short Facebook Places will help you get the most exposure and increase your fan page visibility very quickly and very cheaply.
PS if you’d like help with your location marketing you can grab a copy of my location marketing for small biz for just $5.00 / £3.50 here